International Journal of Advanced Engineering and Technology

International Journal of Advanced Engineering and Technology


International Journal of Advanced Engineering and Technology
International Journal of Advanced Engineering and Technology
Vol. 3, Issue 1 (2019)

Multi-Criteria decision analysis for optimizing proper selection medium for CSR in automobile industry


Reetik Kaushik, Roopa Singh, Sanchit Gupta, Ranganath M Singari

Industrial sector is comprised of various set of financial and non-financial target. Corporate Social Responsibility (CSR) is a concept that underlies a multi-pillar strategy where many quantitative and qualitative objectives of multiple stakeholders lever a company’s success. CSR refers to the totality of a corporation’s financial, social, and environmental performance in conducting its business. Making sure CSR initiatives tie back to company’s mission and align with their brand identity. It can be tempting to support a wide variety of non-profits, but it is more powerful to pick a few core focus areas in which to make a significant impact. Within the field of operations research, MCDA has evolved over the last three decades as one major discipline, it provides financial decision makers (DMs) and analysts a wide range of methodologies, which are well suited to the complexity of selecting optimum area for CSR in automobile Industry. The aim of this study is to provide an in-depth presentation of the contributions of MCDA in the field of finance, focusing on the methods used and their real-world applications to form a framework for selecting most suitable and profitable CSR initiatives through a survey of companies in automobile Industry.
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How to cite this article:
Reetik Kaushik, Roopa Singh, Sanchit Gupta, Ranganath M Singari. Multi-Criteria decision analysis for optimizing proper selection medium for CSR in automobile industry. International Journal of Advanced Engineering and Technology, Volume 3, Issue 1, 2019, Pages 27-30
International Journal of Advanced Engineering and Technology International Journal of Advanced Engineering and Technology